Wild salmon have lived in the pristine waters of the Pacific Northwest for thousands of years. There are five different species of Pacific salmon, each with its own unique characteristics in size, colour and flavour. The rich, creamy taste of wild salmon that consumers around the world have come to crave can be attributed to their high oil content. In addition to flavour, this oil is rich in fatty acids that provide numerous health benefits. For the fish, the oil provides the necessary fat reserves to migrate thousands of miles for spawning.

During their life cycle, wild salmon carry nutrients from the river to the sea and back again, entering the food chain as a vital feast for wildlife and fertilizing riverbeds after they spawn, die and decompose. In addition to maintaining the health of our rivers, they play an important cultural and economic role in West Coast life. First Nations people have traditionally enjoyed a close relationship with the salmon for food as well as ceremonial and cultural purposes.

Today, salmon are not only a vital part of British Columbia’s wilderness, but also the cornerstone of the province’s fishing industry. Wild BC salmon are highly recognized and sought-after by both domestic and international seafood markets. Individuals, communities, businesses and governments committed to fisheries conservation and habitat renewal ensure that wild salmon remain an integral part of our natural environment, culture and economy.